In this work, we synthesize brilliant yellow color α-FeOOH by controlling the rod length and core-shell structure. The characteristics of α-FeOOH nanorods are controlled by the reaction conditions. In particular, the length of the α-FeOOH rods depends on the concentration of the raw materials, such as the alkali solution. The length of the nanorods is adjusted from 68 nm to 1435 nm. Their yellowness gradually increases, with the highest b^* value of 57 based on the International Commission on Illumination (CIE) Lab system, by controlling the nanorod length. A high quality yellow color is obtained after formation of a silica coating on the α-FeOOH structure. The morphology and the coloration of the nal products are investigated in detail by X-ray diffraction, scanning electron microscopy, UV-vis spectroscopy, and the CIE Lab color parameter measurements.